I might have shared previously that I learned about the world of agile via a client who is an Agile Coach and trainer.

As I got familiar with agile terminology and agile methodologies as it pertains to business and approaches to project management, I also became fascinated with the idea of using agile methods for other projects not related to business.

As I learned more about the 12 Agile Principles I realized this agile could be applied to marketing and the agile approach could potentially be used for...parenting!

I took a dive into agile and what I found was fascinating.

Meet Bruce Feiler!

Bruce became my personal hero. As a mom to four kids and pet owner with four active dogs, marathon runner, business owner and wife, I instantly knew that I needed agility in my life!

Agile “stuck” for Bruce and his family.

I wanted that for my home, for my family so I went looking for other places to use agile!

Non-Traditional Agile Teams

To keep with Bruce Feiler’s theme, in this article by TechBeacon, we learn about a summer home improvement project that was managed using agile methods.
Another article mentions the following agile projects:

  • planning a wedding
  • meeting annual goals at work
  • planning a vacation itinerary
  • remodeling a home
  • planning a training session
  • buying and selling a home
  • creating a marketing strategy 💥

We like that last one the best! 🤩

All these projects can be managed with a similar development process, teams structure and for each of these you would use iterations to continually improve. No matter whether you’d prefer Scrum or Kanban.

Lifehack: Scrum for One!

We started the Agile Marketing Network to help solopreneurs, entrepreneurs, freelancers, and small teams with agile! We feel strongly that even a team-of-one can benefit from using agile methodology!

Dustin Wax agrees! 👍🏼

In his article Scrum for One, he says:

“But the idea of Scrum is, I think, very applicable to our personal lives. The whole point is, through a process of constant self-awareness, to identify what’s holding us back, how we can work around it, and where the next few days or weeks should take us. Consider, then, “Scrum for One”

He goes on to mention these steps:

  • Do what you can with what you have
  • Constant self-reflection
  • Work towards clearly-defined, short-term goals
  • Sprint

We invite you to join us on a journey towards learning agile methodologies even if we’re not software development teams! We are marketers, using agile development methodologies to produce high-quality content for our clients.

Team members holding post it notes for agile meeting
Mett the Agile Network Marketing Team

Agile Learning Glossary

In this article, we've used some agile terminology. So to help you out with their meanings we have listed them below to help you out. 🤗

Agile Principles
There are 12 Agile principles created by a team of software development practitioners in 2001. The Agile Manifesto outlined a set of key principles, which are designed to ensure companies prioritize the right things including customer satisfaction, collaboration, adapting to change, and more.

Iterations are the basic building block of Agile development. An iteration for a team is a standard, fixed-length timebox. Agile teams are expected to deliver incremental value in the form of working, testing and delivery. In marketing this applies to edits in the content creation process. Each edit is an iteration.

Kanban is an Agile methodology which is different from Sprint and Scrum. There is less terminology, fewer rules and different team members lead the daily discussions. A daily kanban meeting is called ‘walking the board’.

Scrum is an agile framework that helps people, teams and organizations generate value through adaptive solutions for complex problems.

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