What Is Agile and How Can It Help My Small Business?

Jun 19, 2021 4 min read
What Is Agile and How Can It Help My Small Business?

Have you heard of Agile but you are not sure how Agile can help your small business? 🤔

You've come to the right place. 👍🏼

We’ll be explaining in plain terms how agile methodology can help transform your small business.

We at The Agile Marketing Network are business owners: freelancers and agency owners. We each work in small teams and utilize the Agile framework to grow our businesses.

The Agile Impact on Small Businesses

An agile approach will certainly have an impact on your small business. That includes the following benefits. An Agile process and iteratives development of products (in marketing also known as 'content') allows small business owners to:

  • Change Gears Quickly
  • Gain Visibility into On-going Projects
  • Identify Roadblocks Sooner
  • Produce Higher Quality of Work
  • Gain a Competitive Advantage
  • Increase Efficiency
  • Offer Team Happiness ...and
  • Increase Productivity

Please reread all of these benefits of using Agile. 👀

Let us know if there is anything on this list you do NOT wish for your small business to experience!

how to apply agile to small businesses
The Agile Impact on Small Businesses

Agile Practices: Scrum, Kanban and Everything In Between

You’d think Agile is all about the processes and structure, but it’s really much more about the mindset and the people.

In Agile your scrum master, product owner and team members work together using agile processes. The goal is for continuous improvement within the organizing team. In order to do that, everyone on the team has to have a voice and everyone needs to be heard.

Our tagline in the NEW Agile Marketing Network community is “It’s a Framework of Mind”.

Tools don’t make you agile.
Tools don't help with mindset.

It’s the PEOPLE using the tools that make the process agile.

Therefore the people on your agile project management team are so much more important than the tools you use.

Whether you choose to use Scrum, Kanban, Scrumban or some other sort of hybrid method, its most important that everyone on the team understands that team work and collaborative efforts by everyone makes everyone succeed.

How to Grow Your Small Team for Agile Success

If you are a small business owner, you can use Agile methodology in all aspects of your business. As marketers, we at the Agile Marketing Network use Agile for our content creation process.

If you have the right mindset and framework, agile can also be used to teach, for example. The agile processes of holding to an agenda aka facilitation, daily scrums or ‘walking the board’ meeting, and utilizing a backlog will not only make you more agile, it makes your small business more agile.

When a small business is agile, especially in marketing, they are able to pivot quickly and adapt to change when trends or world events dictate change.

Agile can be used to keep your books, to communicate with your team members, to create content and so much more.

Want to know … how?

Join our Agile Marketing Network community and continue the discussion 👇


Agile Learning Glossary

In this article, we've used some agile terminology. So to help you out with their meanings we have listed them below to help you out. 🤗

Backlog
The backlog in marketing is a prioritized list of upcoming work. This is not the place where you load up your extra tasks (for the day or week). This list is an ongoing list, and shall not be confused with a to-do list since tasks are prioritized in order of importance and relevance to moving the content creation process forward!

Facilitation
The act of facilitation is having the role of conducting a meeting. That includes creating and holding the agenda, and letting all voices be heard.

Kanban
Kanban is an Agile methodology which is different from Sprint and Scrum. There is less terminology, fewer rules and different team members lead the daily discussions. A daily kanban meeting is called ‘walking the board’.

Product Owner
The product owner is a member of the Agile Team responsible for defining tasks and prioritizing the team backlog (the ‘to do list as you will) to streamline the execution of priorities within the team.

Daily Scrum
The daily scrum, also called the ‘standup meeting’ is a short meeting designed to let the team plan out its work for the day and identify any obstacles that could impact that work. Most teams hold these meetings in the morning and limit them to 10 or 15 minutes.

Scrum Master
The primary responsibility of an Agile Marketing Scrum master is to make sure that the team succeeds. Caution: S/he is not the manager or boss of the team. Responsibility lies in removing obstacles to make sure that the team accomplishes their tasks in the sprint.

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